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The advertised mind : ground-breaking insights into how our brains respond to advertising

Du Plessis, Erik - 2005

psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an … emotion could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend."--Jacket …

Persistent link: https://www.econbiz.de/10011479699

Intensität der Werbeforschung grosser Werbetreibender : eine empirische Untersuchung

Felser, Peter - 1991

Persistent link: https://www.econbiz.de/10000875480

Journal of current issues and research in advertising : JCIRA

Philadelphia, Pa. : Taylor & Francis Group; anfangs: … - 14.1992 - 32.2010; 33.2012 -

Persistent link: https://www.econbiz.de/10000503876

Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung

Kramer, Dominik - 1998

Persistent link: https://www.econbiz.de/10000672606

Demographic and psychographic variables predicting NASCAR sponsor brand recall

Kinney, Lance; McDaniel, Stephen R.; DeGaris, Larry - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 169-179

Persistent link: https://www.econbiz.de/10003731338

Corporations brought to you by NASCAR: rhetorical identification through sponsorship

Gill, Matthew - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 180-192

Persistent link: https://www.econbiz.de/10003731341

Rethinking message strategies : the difference between thin and thick slicing

Lee, Angela - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 139-158). 2008

Persistent link: https://www.econbiz.de/10003755909

Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media

Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198

Persistent link: https://www.econbiz.de/10003742651

Children's responses to gender-role stereotyped advertisements

Bakir, Aysen; Blodgett, Jeffrey G.; Rose, Gregory - In: Journal of advertising research 48 (2008) 2, pp. 255-266

Persistent link: https://www.econbiz.de/10003742677

Vergleichende Werbung

Esch, Franz-Rudolf; Fischer, Alexander - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 645-668). 2009

Persistent link: https://www.econbiz.de/10003766147

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