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90
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85
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82
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82
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81
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80
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79
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78
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78
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76
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75
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71
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69
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69
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68
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67
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67
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67
Laroche, Michel
65
Wansink, Brian
63
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62
Bruwer, Johan
61
Jang, Soocheong
58
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58
Homburg, Christian
57
Janssen, Maarten C. W.
56
Verhoef, Peter C.
56
Ko, Eunju
55
Rajagopal
55
Thøgersen, John
55
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53
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52
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Cogent business & management
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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1
Industrial marketing : cases and concepts
Corey, E. Raymond
(
contributor
)
-
1991
-
4. ed
Persistent link: https://www.econbiz.de/10000814217
Saved in:
2
Industrial marketing : analysis, planning, and control
Reeder, Robert R.
;
Brierty, Edward G.
;
Reeder, Betty H.
-
1991
-
2. ed., 1. [print.]
Persistent link: https://www.econbiz.de/10000817427
Saved in:
3
Industrial and organizational marketing
Morris, Michael H.
-
1988
Persistent link: https://www.econbiz.de/10000764116
Saved in:
4
Industrial marketing : cases and concepts
Corey, E. Raymond
-
1962
Persistent link: https://www.econbiz.de/10000340499
Saved in:
5
Buyer-seller interactions in mature industrial markets : blurring the relational-transactional
selling
dichotomy
Geiger, Susi
;
Finch, John H.
- In:
The journal of personal selling & sales management : JPSSM
31
(
2011
)
3
,
pp. 255-268
Persistent link: https://www.econbiz.de/10009270843
Saved in:
6
Tendensen in industrieel koopgedrag en industrie͏̈le marketing
Matthyssens, Paul
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
44
(
1990
)
2
,
pp. 175-202
Persistent link: https://www.econbiz.de/10001087114
Saved in:
7
The services and supplier choice influences of industrial distributors
Shipley, David D.
- In:
The service industries journal
8
(
1988
)
2
,
pp. 176-187
Persistent link: https://www.econbiz.de/10001050867
Saved in:
8
Customer service in industrial marketing : hedge against competition
Wagner, William B.
- In:
European journal of marketing : EJM
21
(
1987
)
7
,
pp. 7-17
Persistent link: https://www.econbiz.de/10001072497
Saved in:
9
Integrated Product and Sales Management in B2B : Developing, Managing and
Selling
Technology Based Industrial Products Profitably
Tintelnot, Claus
-
2023
Strategic and organizational relationship - classification of product management and sales -- Product management -- Sales management -- Customer contact and sales conversation (sales psychology and customer experience).
Persistent link: https://www.econbiz.de/10014444010
Saved in:
10
Industrial marketing : cases and concepts
Corey, E. Raymond
-
1976
-
2. ed
Persistent link: https://www.econbiz.de/10000048482
Saved in:
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