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Redesigning marketing to fit a...
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Marketing management
21
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Consumer behaviour
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Brand management
17
Markenführung
16
Relationship marketing
12
Beziehungsmarketing
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Advertising
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Schultz, Don E.
167
Kitchen, Philip J.
16
Block, Martin P.
10
Peltier, James
7
Kerr, Gayle
6
Block, Martin
5
Kim, Ilchul
5
Schultz, Heidi F.
5
Malthouse, Edward C.
4
Peltier, James W.
4
Raman, Kalyan
4
Schibrowsky, John A.
4
E. Schultz, Don
3
Han, Dongsub
3
Jain, Varsha
3
Tannenbaum, Stanley I.
3
Bailey, Scott
2
Barger, Victor
2
Barnes, Beth E.
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Biraghi, Silvia
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Gambetti, Rossella C.
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Hayman, Dana
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Li, Tao
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McColl, Rod
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Naik, Prasad A.
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Pals, Heather
2
Patti, Charles H.
2
Raman, Kaylan
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SCHULTZ, DON E.
2
Srinivasan, Shuba
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Timothy, Alan
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Viswanathan, Vijay
2
Zahay, Debra
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Allison, Anne
1
Azzaro, Marian
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1
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Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
13
Journal of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
European Journal of Marketing
2
European journal of marketing : EJM
2
Journal of Advertising Research
2
Journal of Business Research
2
Journal of Consumer Marketing
2
Journal of Indian business research
2
Journal of Research in Interactive Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Organizations and markets in emerging economies
2
Advertising theory
1
Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business marketing
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Handbook of business-to-business marketing
1
Integrated brand marketing and measuring returns
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of Business & Industrial Marketing
1
Journal of Indian Business Research
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Managing customer relationships : a strategic framework
1
Marketing research : a magazine of management and applications
1
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OLC EcoSci
89
ECONIS (ZBW)
56
USB Cologne (EcoSocSci)
12
Other ZBW resources
10
RePEc
5
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Marketing communication measurement in a transformational marketplace
Schultz, Don E.
- In:
Integrated brand marketing and measuring returns
,
(pp. 58-93)
.
2010
Persistent link: https://www.econbiz.de/10003988779
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2
Marketing communication: radical or rational change?
Schultz, Don E.
- In:
Scenarios in marketing : from vision to decision
,
(pp. 119-137)
.
2006
Persistent link: https://www.econbiz.de/10003382546
Saved in:
3
B2B marketing communications in a transformational marketplace
Schultz, Don E.
- In:
Handbook of business-to-business marketing
,
(pp. 165-181)
.
2012
Persistent link: https://www.econbiz.de/10009500186
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4
Reinventing marcom for the new marketplace
Schultz, Don E.
- In:
Journal of Indian business research
5
(
2013
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10009759368
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5
Extending the extended self in the digital world
Schultz, Don E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 143-146
Persistent link: https://www.econbiz.de/10010357884
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6
Integrated marketing communications and CRM: friends or foes?
Schultz, Don E.
- In:
Managing customer relationships : a strategic framework
,
(pp. 172-179)
.
2004
Persistent link: https://www.econbiz.de/10002184504
Saved in:
7
Communications between organizations and their markets in emerging economies : a research agenda
Schultz, Don E.
- In:
Organizations and markets in emerging economies
1
(
2010
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009354772
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8
Strategic advertising campaigns
Schultz, Don E.
-
1991
-
3. ed., 1. print.
Persistent link: https://www.econbiz.de/10004141078
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9
Communications between organizations and their markets in emerging economies : a research agenda
Schultz, Don E.
- In:
Organizations and markets in emerging economies
1
(
2010
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009959051
Saved in:
10
Reinventing marcom for the new marketplace
Schultz, Don E.
- In:
Journal of Indian business research
5
(
2013
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10010147645
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