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Re-evaluation of the MARKOR sc...
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Strategische Steuerung der Konsumentenorientierten Nachhaltigkeitskommunikation in den Sozialen Medien : eine Analyse der Wirkungsweisen von Kommunikationsvariationen auf das Onlin...
Dudda, Julia
-
2021
Persistent link: https://www.econbiz.de/10012622214
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82
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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83
Key drivers of brand loyalty among Malaysian shoppers : evidence from a Japanese fashion retailer
Yeap, Jasmine A. L.
;
Thurasamy Ramayah
;
Yapp, Emily H. T.
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012056620
Saved in:
84
The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
Stathopoulou, Anastasia
;
Balabanis, George
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5801-5808
Persistent link: https://www.econbiz.de/10011597513
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85
Effects of brand experience on brand loyalty in fashion retail business
Pham Thi Lan Huong
;
Ngo Thi Hong
;
Tran Trieu Khai
- In:
Journal of economic development
23
(
2016
)
3
,
pp. 73-88
Persistent link: https://www.econbiz.de/10011647750
Saved in:
86
"I'll wait for him" : understanding when female shoppers prefer working with gay male sales associates
Rosenbaum, Mark S.
;
Russell, Eric M.
;
Russell-Bennett, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 172-179
Persistent link: https://www.econbiz.de/10011697986
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87
Enhancing customer lifetime value in fast fashion retailing with RFID initiatives
Madhani, Pankaj M.
- In:
International journal of business and globalisation : IJBG
15
(
2015
)
2
,
pp. 205-237
Persistent link: https://www.econbiz.de/10011574658
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88
Understanding the usability of retail fashion brand chatbots : evidence from customer expectations and experiences
Aslam, Usman
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364467
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89
Erfolgreiches Direktmarketing im Modehandel : Bausteine für die Entwicklung einer kundenorientierten Dialogstrategie
Kreutzer, Ralf T.
-
2010
Persistent link: https://www.econbiz.de/10014289347
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90
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
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