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Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Lindstrøm, Martin; Seybold, Patricia B. - 2003

-selling author Patricia B Seybold (Customers.com) share their unique views on kids' trends and fascinating marketing techniques … fascinating previously unpublished case studies, BRANDchild proposes new innovative ways of marketing to this young audience. It …

Persistent link: https://www.econbiz.de/10011479601

The development of brand awareness in young children : how do young children recognize brands?

Arnas, Yaşare Aktaş; Taş, Işıl; Oğul, Irem Gürgah - In: International journal of consumer studies 40 (2016) 5, pp. 536-542

Persistent link: https://www.econbiz.de/10011620027

"What brand do you eat?" : the influence of food brands within children’s peer groups

Hemar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 316-331

Persistent link: https://www.econbiz.de/10011443559

Brand display magnitudes and young children's brand recognition

Wang, Shasha; Japutra, Arnold - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 19-27

Persistent link: https://www.econbiz.de/10012698465

Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil

Haryanto, Jony Oktavian; Moutinho, Luiz; Coelho, Arnaldo - In: Journal of business research : JBR 69 (2016) 10, pp. 4020-4032

Persistent link: https://www.econbiz.de/10011553877

Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele

Zanger, Cornelia (ed.); Griese, Kai-Michael (contributor) - 2000

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Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being

Albrecht, Carmen-Maria; Sauer, Nicola E.; Sprott, David E. - In: Psychology & marketing 34 (2017) 8, pp. 807-822

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Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world

Kumar, Arvind - In: International journal of Indian culture and business … 18 (2019) 3, pp. 330-348

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Role of brands when children share snacks

Hémar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Consumer brand relationships : meaning, measuring, managing, (pp. 123-145). 2015

Persistent link: https://www.econbiz.de/10011279720

The development of brand attitudes among young consumers

Pagla, Maria; Brennan, Ross - In: Marketing intelligence & planning 32 (2014) 6, pp. 687-705

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