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The new-trier stochastic model...
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Strategisches Management
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Aaker, David A.
161
Day, George S.
30
Kumar, V.
16
Jacobson, Robert
9
Joachimsthaler, Erich
8
Keller, Kevin Lane
5
Myers, John Graham
5
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4
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3
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3
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ECONIS (ZBW)
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71
Marketing challenges in the next decade
Aaker, David A.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 315-316
Persistent link: https://www.econbiz.de/10009524443
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72
Contemplating the futures of branding
Breazeale, Michael
;
Fournier, Susan
;
Avery, Jill
; …
- In:
Strong brands, strong relationships
,
(pp. 395-414)
.
2015
Persistent link: https://www.econbiz.de/10011316647
Saved in:
73
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
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74
Comments on Ralph Day's JMR editorship : 1969 to 1972
Aaker, David A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 94-95
Persistent link: https://www.econbiz.de/10010349016
Saved in:
75
What are your signature stories?
Aaker, David A.
;
Aaker, Jennifer L.
- In:
California management review
58
(
2015/2016
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011488416
Saved in:
76
Aufbau von Marken im Zeitalter der Post-Massenmedien
Joachimsthaler, Erich A.
;
Aaker, David A.
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 647-671)
.
2005
Persistent link: https://www.econbiz.de/10003100703
Saved in:
77
Aufbau von Marken im Zeitalter der Post-Massenmedien
Joachimsthaler, Erich A.
;
Aaker, David A.
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 539-563)
.
2001
Persistent link: https://www.econbiz.de/10003004107
Saved in:
78
Unit pricing six years introduction
McElroy, Bruce F.
;
Aaker, David A.
- In:
Journal of retailing
55
(
1979
)
3
,
pp. 44-57
Persistent link: https://www.econbiz.de/10002391407
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79
Is market share all that it's cracked up to be?
Jacobson, Robert
;
Aaker, David A.
- In:
Journal of marketing
49
(
1985
)
4
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003057971
Saved in:
80
Unternehmerische Reaktionen auf den Druck des Konsumerismus
Aaker, David A.
;
Day, George S.
- In:
Marketing und Verbraucherpolitik
,
(pp. 71-86)
.
1982
Persistent link: https://www.econbiz.de/10001784339
Saved in:
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