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91
An experimental investigation of attitude change and choice of a new brand
Ginter, James L.
- In:
Journal of marketing research : JMR
11
(
1974
)
1
,
pp. 30-40
Persistent link: https://www.econbiz.de/10002454822
Saved in:
92
The use and limitations of brand switching models
Morrison, Donald G.
- In:
Behavioral and management science in marketing
,
(pp. 5-11)
.
1978
Persistent link: https://www.econbiz.de/10002506680
Saved in:
93
A stochastic response model with application to brand choice
Montgomery, David Bruce
- In:
Management science : journal of the Institute for …
15
(
1969
)
7
,
pp. 323-337
Persistent link: https://www.econbiz.de/10002509917
Saved in:
94
Promotional competition in retailing
Morse, Leon
;
Naimark, George M.
;
Kornblau, Curt
- In:
Management perspectives in retailing
,
(pp. 237-264)
.
1967
Persistent link: https://www.econbiz.de/10002511351
Saved in:
95
Information acquisition behavior in brand choice situations
Jacoby, Jacob
-
1974
Persistent link: https://www.econbiz.de/10003108576
Saved in:
96
Do the poor pay more for food? : an analysis of retail firms and the shopping behavior of consumers
Villegas, Daniel John
-
1979
Persistent link: https://www.econbiz.de/10002961288
Saved in:
97
Multivariate examination of a patronage model : the impact of values and life style on shopping orientations
Howell, Roy Daniel
-
1979
Persistent link: https://www.econbiz.de/10002970239
Saved in:
98
Brand loyalty vs. repeat purchasing behavior
Jacoby, Jacob
;
Kyner, David B.
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10003060847
Saved in:
99
A model of multi-brand loyalty
Jacoby, Jacob
- In:
Journal of advertising research
11
(
1971
)
3
,
pp. 25-31
Persistent link: https://www.econbiz.de/10003060869
Saved in:
100
Konsumentens märkesval : en studie av köpbeteendet och det utveckling
Wickström, Bo
-
1965
Persistent link: https://www.econbiz.de/10003033191
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