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An experimental investigation of attitude change and choice of a new brand
Ginter, James L. - In: Journal of marketing research : JMR 11 (1974) 1, pp. 30-40
Persistent link: https://www.econbiz.de/10002454822
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The use and limitations of brand switching models
Morrison, Donald G. - In: Behavioral and management science in marketing, (pp. 5-11). 1978
Persistent link: https://www.econbiz.de/10002506680
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A stochastic response model with application to brand choice
Montgomery, David Bruce - In: Management science : journal of the Institute for … 15 (1969) 7, pp. 323-337
Persistent link: https://www.econbiz.de/10002509917
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Promotional competition in retailing
Morse, Leon; Naimark, George M.; Kornblau, Curt - In: Management perspectives in retailing, (pp. 237-264). 1967
Persistent link: https://www.econbiz.de/10002511351
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Information acquisition behavior in brand choice situations
Jacoby, Jacob - 1974
Persistent link: https://www.econbiz.de/10003108576
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Do the poor pay more for food? : an analysis of retail firms and the shopping behavior of consumers
Villegas, Daniel John - 1979
Persistent link: https://www.econbiz.de/10002961288
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Multivariate examination of a patronage model : the impact of values and life style on shopping orientations
Howell, Roy Daniel - 1979
Persistent link: https://www.econbiz.de/10002970239
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Brand loyalty vs. repeat purchasing behavior
Jacoby, Jacob; Kyner, David B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10003060847
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A model of multi-brand loyalty
Jacoby, Jacob - In: Journal of advertising research 11 (1971) 3, pp. 25-31
Persistent link: https://www.econbiz.de/10003060869
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Konsumentens märkesval : en studie av köpbeteendet och det utveckling
Wickström, Bo - 1965
Persistent link: https://www.econbiz.de/10003033191