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61
Produktspezifische Markentreue von Konsumenten : eine empirische Studie
Weinberg, Peter
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
28
(
1976
)
5
,
pp. 276-297
Persistent link: https://www.econbiz.de/10002985883
Saved in:
62
Group influence on consumer brand choice
Witt, Robert E.
-
1970
Persistent link: https://www.econbiz.de/10002986114
Saved in:
63
Informal social group influence on consumer brand choice
Witt, Robert E.
- In:
Journal of marketing research : JMR
6
(
1969
)
4
,
pp. 473-476
Persistent link: https://www.econbiz.de/10002986119
Saved in:
64
The "deal-prone" consumer
Webster jr., Frederick E.
- In:
Journal of marketing research : JMR
2
(
1965
)
2
,
pp. 186-189
Persistent link: https://www.econbiz.de/10002990829
Saved in:
65
Brand loyalty and user skills : fin. vers. received April 1985
Wernerfelt, Birger
- In:
Journal of economic behavior & organization : JEBO
6
(
1985
)
4
,
pp. 381-385
Persistent link: https://www.econbiz.de/10002997249
Saved in:
66
Measuring the effects of brand loyalty behavior
Weiss, Doyle L.
;
Houston, Franklin S.
- In:
Journal of business administration : publication of the …
6
(
1974
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10002998911
Saved in:
67
Measurement of consumers' prior brand information
Woodruff, Robert B.
- In:
Journal of marketing research : JMR
9
(
1972
)
3
,
pp. 258-263
Persistent link: https://www.econbiz.de/10003010733
Saved in:
68
A laboratory experimental study of the dynamics of attitude and choice behavior
Winter jr., Frederick William
-
1972
Persistent link: https://www.econbiz.de/10003013766
Saved in:
69
A model of brand competition in attribute space : toward a formal framework for marketing analysis of consumer behavior
Hibshoosh, Aharon
-
1974
Persistent link: https://www.econbiz.de/10002871646
Saved in:
70
The self-image/store image matching process : an empirical test
Stern, Bruce L.
;
Bush, Ronald F.
;
Hair jr., Joseph F.
- In:
The journal of business : B
50
(
1977
)
1
,
pp. 63-69
Persistent link: https://www.econbiz.de/10002920209
Saved in:
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