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The price advantage
Marn, Michael V.; Roegner, Eric V.; Zawada, Craig C. - 2004
Persistent link: https://www.econbiz.de/10004792089
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Pricing Gets Creative - It takes more than absolute price levels to drive customer behaviors and perceptions.
Roegner, Eric V.; Marn, Michael V.; Zawada, Craig C. - In: Marketing management : a quarterly business management … 14 (2005) 1, pp. 25-31
Persistent link: https://www.econbiz.de/10007228364
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The price advantage
Baker, Walter; Marn, Michael V.; Zawada, Craig C. - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003908749
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The price advantage
Baker, Walter; Marn, Michael V.; Zawada, Craig C. - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10009495467
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GUEST ARTICLES - A Customer-Friendly Pricing Policy After the Merger
Zawada, Craig C. - In: Mergers & acquisitions 36 (2001) 1, pp. 40-43
Persistent link: https://www.econbiz.de/10006279744
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Balanceakt auf der Preistreppe
Marn, Michael V. - In: Harvard-Business-Manager : das Wissen der Besten 15 (1993) 2, pp. 46-56
Persistent link: https://www.econbiz.de/10001141982
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Managing price, gaining profit
Marn, Michael V.; Rosiello, Robert L. - In: Harvard business review on pricing, (pp. 45-73). 2008
Persistent link: https://www.econbiz.de/10003780921
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Price smarter on the Net
Baker, Walter; Marn, Michael V.; Zawada, Craig - In: Harvard business review on pricing, (pp. 155-170). 2008
Persistent link: https://www.econbiz.de/10003780946
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The price advantage workbook : step-by-step questions and exercises to help you master the price advantage
Marn, Michael V. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004845579