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Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
Persistent link: https://www.econbiz.de/10010342645
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Marketing of works as a source of the new hybrid offerings in widened marketing of goods, works and services
Pogodayev, Sergiy Eugene - In: The journal of business & industrial marketing 28 (2013) 8, pp. 638-648
Persistent link: https://www.econbiz.de/10010222177
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17 years of service-dominant logic : Vargo and Lusch's contributions
Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492
&L publications are spread across 44 scientific journals, which include marketing and non-marketing journals or those from other …
Persistent link: https://www.econbiz.de/10012888446
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Handbook on the experience economy
Sundbo, Jon (ed.); Sørensen, Flemming (contributor) - 2013
This Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific...
Persistent link: https://www.econbiz.de/10010207710
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Dienstleistungsmarketing in der Gesundheitswirtschaft
Lohmann, Christian - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009540596
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Services Marketing Cases in Emerging Markets : An Asian Perspective
Roy, Sanjit Kumar (ed.); Mutum, Dilip S. (ed.);  … - 2017
This casebook provides students and academics in business management and marketing with a collection of case studies on … services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across … an invaluable resource for marketing and business management students requiring insights into the operationalization of …
Persistent link: https://www.econbiz.de/10012398185
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Co-creation of value in service marketing : an approach relevant to managerial decision making
Grönroos, Christian - In: The Routledge companion to strategic marketing, (pp. 261-274). 2021
Persistent link: https://www.econbiz.de/10012498510
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Principles of services marketing
Palmer, Adrian - 2011 - 6. ed.
Persistent link: https://www.econbiz.de/10008811189