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Relationship marketing
Egan, John (contributor) - 2006 - Reprint.
Persistent link: https://www.econbiz.de/10004825108
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Customer relationship management
Peelen, Ed - 2005
Persistent link: https://www.econbiz.de/10004826675
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Leading through relationship marketing : how winning organizations leverage stakeholder relationships to improve business performance
Batterley, Richard - 2004
Persistent link: https://www.econbiz.de/10004827965
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Designing the customer centric organization : a guide to strategy, structure, and process
Galbraith, Jay R. - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10004828103
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Profit maximization through customer relationship marketing : measurement, prediction, and implementation
Aksoy, Lerzan (contributor) - 2008
Persistent link: https://www.econbiz.de/10004910640
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Managing customers profitably
Ryals, Lynette - 2008
Persistent link: https://www.econbiz.de/10004926088
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Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering
Gibbs, Richard; Humphries, Andrew - 2009
Persistent link: https://www.econbiz.de/10004928101
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Relationship marketing
Godson, Mark - 2009
Persistent link: https://www.econbiz.de/10004930915
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Customer knowledge management : people, processes, and technology
Al-Shammari, Minwir - 2009
Persistent link: https://www.econbiz.de/10004935045
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Customer value investment : formula for sustained business success
Mahajan, Gautam - 2008
Persistent link: https://www.econbiz.de/10004936857