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Personifying country of origin...
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Brand image
11,225
Markenimage
11,113
Brand management
7,177
Markenführung
7,138
Consumer behaviour
6,848
Konsumentenverhalten
6,784
Brand
3,353
Markenartikel
3,325
Relationship marketing
1,908
Beziehungsmarketing
1,900
Herkunftsbezeichnung
1,119
Designation of origin
1,095
Social Web
1,007
Social web
1,007
Werbewirkung
1,002
Advertising effects
999
Online-Marketing
923
Internet marketing
914
Rules of origin
881
Ursprungsregeln
813
Tourism marketing
763
Tourismusmarketing
763
Customer satisfaction
685
Kundenzufriedenheit
677
Destination management
618
Destinationsmanagement
618
Marketingmanagement
615
Marketing management
613
Brand loyalty
530
Theorie
530
Theory
530
Corporate reputation
516
Firmenimage
514
Deutschland
510
Germany
493
Holiday behaviour
475
Urlaubsverhalten
475
Advertising
473
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455
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438
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Undetermined
5,415
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2,241
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Article
9,887
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2,716
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6
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1
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8,501
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8,501
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885
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885
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477
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477
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418
Arbeitspapier
387
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356
Thesis
263
research-article
238
Case study
111
Fallstudie
111
Collection of articles of several authors
77
Sammelwerk
77
Conference paper
75
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75
Reprint
54
Aufsatzsammlung
45
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30
Dissertation u.a. Prüfungsschriften
27
review-article
24
Konferenzschrift
21
conceptual-paper
20
case-report
18
review
18
Bibliografie enthalten
16
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16
Sammlung
16
Lehrbuch
13
viewpoint
13
Conference proceedings
9
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8
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English
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Undetermined
297
French
36
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12
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4
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4
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2
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2
Serbian
2
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2
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1
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1
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Burmann, Christoph
91
Haufler, Andreas
51
Huber, Frank
35
Phau, Ian
34
Esch, Franz-Rudolf
33
Keller, Kevin Lane
32
Diamantopoulos, Adamantios
31
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
30
Medalla, Erlinda M.
26
Bang, Nguyen
25
Bauer, Hans H.
24
Sattler, Henrik
24
Schade, Michael
24
Gierl, Heribert
23
Romaniuk, Jenni
23
Cadot, Olivier
22
De Chernatony, Leslie
22
Guzman, Francisco
22
Han, Heesup
22
Baumgarth, Carsten
21
Foroudi, Pantea
21
Usman, Osly
21
Fetscherin, Marc
20
De Melo, Jaime
19
Japutra, Arnold
19
Ekinci, Yuksel
18
Sarkar, Abhigyan
18
Wiedmann, Klaus-Peter
18
Bruhn, Manfred
17
Christodoulides, George
17
King, Ceridwyn
17
Veloutsou, Cleopatra
17
Gupta, Suraksha
16
Khan, Imran
16
Krishna, Kala
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Völckner, Franziska
16
Gil Saura, Irene
15
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Economics Research, World Bank Group
81
International Monetary Fund (IMF)
59
Springer Fachmedien Wiesbaden
34
International Monetary Fund
25
C.E.P.R. Discussion Papers
13
Philippine Institute for Development Studies (PIDS), Government of the Philippines
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Inter-American Development Bank
11
National Bureau of Economic Research
8
East Asian Bureau of Economic Research (EABER)
7
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
7
HAL
6
Centre d'Études et de Recherches sur le Développement International (CERDI), École d'Économie
5
Europäische Kommission
5
Université Paris-Dauphine (Paris IX)
5
EconWPA
4
European Commission / Directorate General for Taxation and Customs Union
4
Europäische Kommission / Generaldirektion Steuern und Zollunion
4
Institute of Developing Economies, Japan External Trade Organization (JETRO)
4
NetLibrary, Inc
4
eSocialSciences
4
Asia-Pacific Research and Training Network on Trade (ARTNeT), an initiative of UNESCAP and IDRC, Canada.
3
Département d'Économie / Department of Economics, Université d'Ottawa / University of Ottawa
3
Economic Research Institute for ASEAN and East Asia (ERIA)
3
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
Friedrich-Schiller-Universität Jena
3
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
REDD SA, Lausanne
3
ToKnowPress
3
World Bank
3
Asian Development Bank
2
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Deutsches Hygiene-Museum
2
Deutschland / Ursprungslandkommission
2
Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
2
Edward Elgar Publishing
2
Europäische Kommission / Generaldirektion Landwirtschaft und Ländliche Entwicklung, Brüssel
2
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Published in...
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Journal of business research : JBR
495
The journal of brand management : an international journal
343
The journal of product & brand management
305
Journal of retailing and consumer services
246
Psychology & marketing
137
Asia Pacific journal of marketing and logistics
110
European journal of marketing : EJM
107
Tourism management : research, policies, practice
102
Journal of travel and tourism marketing
100
Journal of marketing communications
93
Marketing intelligence & planning
89
International journal of hospitality management
82
SpringerLink / Bücher
79
Journal of international consumer marketing
78
Journal of global marketing
73
Journal of strategic marketing
73
Policy Research Working Paper Series
73
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
69
Journal of Product & Brand Management
66
Journal of marketing management : MM
66
Industrial marketing management : the international journal for industrial and high-tech firms
64
Marketing letters : a journal of research in marketing
64
Journal of the Academy of Marketing Science
62
Journal of marketing
61
Cogent business & management
58
International journal of internet marketing and advertising : IJIMA
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
54
Journal of Islamic marketing
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
51
Journal of promotion management : JPM
49
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Tourism management perspectives : TMP
46
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
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Source
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ECONIS (ZBW)
11,702
Other ZBW resources
346
RePEc
344
USB Cologne (EcoSocSci)
98
EconStor
68
BASE
22
USB Cologne (business full texts)
17
ArchiDok
13
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Showing
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date (oldest first)
1
Analysing the effect of country of origin on customer perception of product quality in foreign car exhibitions in Iran
Rezaei, Hadi
;
Ansari, Azarnoush
- In:
International journal of productivity and quality …
37
(
2022
)
1
,
pp. 79-98
Persistent link: https://www.econbiz.de/10013448930
Saved in:
2
Product-country images : impact and role in international marketing
Papadopoulos, Nicolas G.
(
contributor
); …
-
1993
Persistent link: https://www.econbiz.de/10000327986
Saved in:
3
Country of origin, brand image perception, and brand image structure
Koubaa, Yamen
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003728799
Saved in:
4
Nation equity : country-of-origin effects and globalization
Maheswaran, Durairaj
;
Chen, Cathy Yi
- In:
The SAGE handbook of international marketing
,
(pp. 91-113)
.
2009
Persistent link: https://www.econbiz.de/10003792066
Saved in:
5
International region as a brand origin : conceptualization and review
Chlivickas, Eugenijus
;
Smaliukienė, Rasa
- In:
Journal of business economics and management
10
(
2009
)
2
,
pp. 141-148
Persistent link: https://www.econbiz.de/10003879622
Saved in:
6
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
7
Country-of-origin effects on consumer product evaluation and purchase intention : the role of objective versus subjective knowledge
Lee, Jin Kyun
;
Lee, Wei-Na
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10003890762
Saved in:
8
Country-of-origin effects and global brand trust : a first look
Rosenbloom, Alfred
;
Haefner, James E.
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 267-278
Persistent link: https://www.econbiz.de/10003899908
Saved in:
9
The impact of product-country image and marketing efforts on retailer-perceived brand equity : an empirical analysis
Baldauf, Artur
;
Cravens, Karen S.
;
Diamantopoulos, …
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10003930077
Saved in:
10
Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc
;
Toncar, Mark
- In:
Multinational business review
17
(
2009
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
Saved in:
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