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Pricing of national brands versus store brands : market power components, findings and research opportunities
Pauwels, Koen; Srinivasan, Shuba - In: Handbook of pricing research in marketing, (pp. 258-282). 2009
Persistent link: https://www.econbiz.de/10003819737
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The develeopment of store brands and the store as a brand in supermarkets in the Netherlands
Luijten, A. L.; Reijnders, Willibrordus Johannes Maria - In: The international review of retail, distribution and … 19 (2009) 1, pp. 45-58
Persistent link: https://www.econbiz.de/10003848982
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Using information processing to build a private label brand in big emerging markets
Smith, Rachel K.; Bashaw, R. Edward - In: International business and economics research journal 8 (2009) 4, pp. 27-42
Persistent link: https://www.econbiz.de/10003850440
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Handelsmarkenmanagement : solution selling in vertikalen Wertschöpfungsnetzwerken
Berentzen, Johannes - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003851476
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Handelsmarken - Entwicklungstendenzen und Zukunftsszenarien anhand einer Expertenbefragung
Meixner, Oliver; Leitner, Amina - In: Was wir morgen essen werden : Herausforderungen und …, (pp. 49-66). 2009
Persistent link: https://www.econbiz.de/10003883526
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Assessing the external validity of analytical results from national brand and store brand competition models
Sethuraman, Raj - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 759-781
Persistent link: https://www.econbiz.de/10003885065
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Measuring national brands' equity over store brands
Sethuraman, Raj - In: Review of marketing science 1 (2003) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
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Store brand strength
Tyagi, Rajeev K. - In: Review of marketing science 4 (2006) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
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Consumers' decision between private labels and national brands in a retailer's chain : a mixed multinominal logit application
Bergès, Fabian; Hassan, Daniel; Monier-Dilhan, Sylvette; … - In: Revue Gestion 2000 : management & prospective 26 (2009) 3, pp. 41-57
Persistent link: https://www.econbiz.de/10003888512