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Consumer beliefs and brand usa...
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Ehrenberg, A. S. C.
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9
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Journal of advertising research
9
Journal of marketing research : JMR
9
Brand management ; Vol. 2
5
Journal of the Royal Statistical Society
4
Journal of the Market Research Society : JMRS
3
Applied statistics : a journal of the Royal Statistical Society
2
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Esomar congress
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Measuring and managing brands
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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A Wiley-Interscience publication
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1
Die Forschung in Zukunft - die Zukunft in Forschung : [die Beiträge wurden auf dem XXX. Kongress der Deutschen Marktforschung vom 21. - 23. Mai 1995 in Berlin als Vorträge gehalten]
1
European Journal of Operational Research
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Journal of economic literature
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Mathematical model building in economics and industry ; Series 1
1
Models of buyer behavior
1
Penguin Education
1
Penguin Modern Management Readings
1
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Statistische Hefte : internationale Zeitschrift für Theorie und Praxis
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Store choice, store location and market analysis
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The economic journal : the journal of the Royal Economic Society
1
The journal of industrial economics
1
The statistician : journal of the Institute of Statisticians
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Warwick research in industrial and business studies
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ECONIS (ZBW)
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EconStor
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The variability of attitudinal repeat-rates
Dall'Olmo Riley, F.
;
Ehrenberg, Andrew S. C.
; …
-
2010
Persistent link: https://www.econbiz.de/10003924358
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2
The reach of TV channels
Barwise, T. P.
;
Ehrenberg, A. S. C.
- In:
International journal of research in marketing : IJRM ; …
1
(
1984
)
1
,
pp. 37-49
Persistent link: https://www.econbiz.de/10001869988
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3
The liking and viewing of regular TV series
Barwise, T. P.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
1
,
pp. 63-70
Persistent link: https://www.econbiz.de/10001031361
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4
The cost of literature search in 1985
Barwise, T. P.
- In:
Journal of information science
1
(
1979
)
4
,
pp. 195-201
Persistent link: https://www.econbiz.de/10001869978
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5
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C.
-
1988
-
New ed., rev
Persistent link: https://www.econbiz.de/10000742559
Saved in:
6
Data reduction : analysing and interpreting statistical data
Ehrenberg, Andrew S. C.
-
1975
Persistent link: https://www.econbiz.de/10000555259
Saved in:
7
An appraisal of Markov brand-switching models
Ehrenberg, A. S. C.
- In:
Journal of marketing research : JMR
2
(
1965
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10002116249
Saved in:
8
The discovery and use of laws of marketing
Ehrenberg, A. S. C.
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 11-17
Persistent link: https://www.econbiz.de/10002116264
Saved in:
9
Estimating the proportion of loyal buyers
Ehrenberg, A. S. C.
- In:
Journal of marketing research : JMR
1
(
1964
)
1
,
pp. 56-59
Persistent link: https://www.econbiz.de/10002116288
Saved in:
10
The Factor analytic search for program types
Ehrenberg, A. S. C.
- In:
Journal of advertising research
8
(
1968
)
1
,
pp. 55-63
Persistent link: https://www.econbiz.de/10002116291
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