Narrow search
Showing 1 - 10 of 37
Cover Image
Business process orientation : gaining the e-business competitive advantage
McCormack, Kevin; Johnson, William Charles - 2001
Persistent link: https://www.econbiz.de/10001509661
Cover Image
Superior customer value : strategies for winning and retaining customers
Weinstein, Art - 2012 - 3rd ed
Persistent link: https://www.econbiz.de/10009525475
Cover Image
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art - In: Journal of strategic marketing 22 (2014) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Cover Image
Segmenting technology markets: applying the nested approach
Weinstein, Art - In: Marketing intelligence & planning 29 (2011) 7, pp. 672-686
Persistent link: https://www.econbiz.de/10009384737
Cover Image
Defining your market : winning strategies for high-tech, industrial, and service firms
Weinstein, Art - 1998
Persistent link: https://www.econbiz.de/10004037797
Cover Image
Market segmentation : using demographics, psychographics and other niche marketing techniques to predict and model customer behavior
Weinstein, Art - 1994 - Rev. ed.
Persistent link: https://www.econbiz.de/10004185630
Cover Image
Handbook of market segmentation : strategic targeting for business and technology firms
Weinstein, Art - 2004 - 3. ed.
Persistent link: https://www.econbiz.de/10004799786
Cover Image
Creating superior customer value in the now economy
Weinstein, Art - In: Journal of creating value 6 (2020) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10014580390
Cover Image
Houdini's magical marketing strategies
Weinstein, Art - In: Journal of strategic marketing 30 (2022) 7, pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Cover Image
Building and evaluating a customer value blog
Weinstein, Art - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 551-557
Persistent link: https://www.econbiz.de/10014374942