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How do emerging countries influence the advertising world of tomorrow? : an analysis of last year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 1, pp. 34-41
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010424084
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Mad women : gendered divisions in the Swedish advertising industry, 1930-2012
Arnberg, Klara; Svanlund, Jonatan - In: Business history 59 (2017) 1/2, pp. 268-291
Persistent link: https://www.econbiz.de/10011670877
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Advertising industry evolution : agency creativity, fluid teams and diversity : an exploratory investigation
Lynch, Jacqueline - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 845-866
Persistent link: https://www.econbiz.de/10012178439
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Advertising practice in post-communist Kazakhstan : improvising on capitalist communications
Thomas, Amos Owen - In: Advertising in developing and emerging countries : the …, (pp. 169-185). 2011
Persistent link: https://www.econbiz.de/10009261742
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The future of creativity in advertising
Belch, Michael A.; Belch, George E. - In: Journal of promotion management : JPM 19 (2013) 4, pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
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Japan's demographic revolution? : a study of advertising practitioners? ; views on stereotypes
Kohlbacher, Florian; Prieler, Michael; Hagiwara, Shigeru - In: Asia Pacific business review 20 (2014) 2, pp. 249-268
Persistent link: https://www.econbiz.de/10010341295
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A recent look : creative professionals' perceptions of creativity in Hong Kong
Leung, Vivienne S. Y.; Hui, Anna N. N. - In: Services marketing quarterly 35 (2014) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10010363987
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Advertising agency operating efficiency
Cheong, Yunjae; Kim, Kihan; Combs, Justin - In: Journal of marketing communications 22 (2016) 1, pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
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Decision drivers for outsourcing media buying services
Knuth, Ingo; Krusenstern, Lambert von - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
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Market entry strategies of media agencies
Knuth, Ingo - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 161-169
Persistent link: https://www.econbiz.de/10010408089