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Market segmentation using mode...
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Marktforschung
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Blattberg, Robert C.
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Sen, Subrata K.
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7
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6
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6
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5
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4
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3
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ECONIS (ZBW)
46
RePEc
23
OLC EcoSci
13
USB Cologne (EcoSocSci)
6
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1
A Bayesian technique to discriminate between stochastic models of brand choice
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Management science : journal of the Institute of …
21
(
1975
)
6
,
pp. 682-696
Persistent link: https://www.econbiz.de/10001920423
Saved in:
2
An evaluation of the application of minimum Chisquare procedures to stochastic models of Brand choice
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Journal of marketing research : JMR
10
(
1973
)
4
,
pp. 421-427
Persistent link: https://www.econbiz.de/10001920481
Saved in:
3
Market segments and stochastic brand choice models
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Journal of marketing research : JMR
13
(
1976
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10001920547
Saved in:
4
A simulation model of capital budgeting under uncertainty
Salazar, Rodolfo C.
;
Sen, Subrata K.
- In:
Investitionsplanung
,
(pp. 299-318)
.
1977
Persistent link: https://www.econbiz.de/10003668098
Saved in:
5
Interfaces between marketing and economics: an overview
Horsky, Dan
;
Sen, Subrata K.
- In:
The journal of business : B
53
(
1980
)
/3/2
,
pp. 5-512
Persistent link: https://www.econbiz.de/10003678638
Saved in:
6
Stochastic models of buyer behavior
Fader, Peter
;
Hardie, Bruce G. S.
;
Sen, Subrata K.
- In:
The history of marketing science
,
(pp. 165-205)
.
2014
Persistent link: https://www.econbiz.de/10010415905
Saved in:
7
Pricing strategy : Proceedings of a conference held Sept. 24-25, 1982, in Rochester, N.J. Ed. by John P[hilip] Gould, Subrata K. Sen
Gould, John Philip
(
contributor
); …
-
1984
Persistent link: https://www.econbiz.de/10002311725
Saved in:
8
A simulation model of capital budgeting under uncertainty
Salazar, Rodolfo C.
;
Sen, Subrata K.
- In:
Management science : journal of the Institute of …
15
(
1968
)
4
,
pp. 161-179
Persistent link: https://www.econbiz.de/10002764769
Saved in:
9
New product models for test market data
Narasimhan, Chakravarthi
;
Sen, Subrata K.
- In:
Journal of marketing
47
(
1983
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10002548735
Saved in:
10
Test-market models for new-product introduction
Narasimhan, Chakravarthi
;
Sen, Subrata K.
- In:
New-product forecasting : models and applications
,
(pp. 293-321)
.
1981
Persistent link: https://www.econbiz.de/10002548749
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