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Marketing revealed : challenging the myths
Burgers, Willem - 2008
Persistent link: https://www.econbiz.de/10003508554
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Marketing and sales management
DeCarlo, Thomas E.; Cron, William L. - In: Handbook of global supply chain management, (pp. 119-134). 2007
Persistent link: https://www.econbiz.de/10003393881
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Marketing- und Vertriebscontrolling : Controlling-Special
Horváth, Péter (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649551
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The distribution trap : keeping your innovations from becoming commodities
Thomas, Andrew R.; Wilkinson, Timothy J. - 2010
Persistent link: https://www.econbiz.de/10003874843
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Controlling in Marketing und Vertrieb : Planung, Budgetierung und Performance Measurement
Artz, Martin - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003960304
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Marketing : the anchor for sales
Capon, Noel - In: The Oxford handbook of strategic sales and sales management, (pp. 571-595). 2011
Persistent link: https://www.econbiz.de/10008991442
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The importance of effective working relationships between sales and marketing
Le Meunier-FitzHugh, Kenneth; Massey, Graham R. - In: The Oxford handbook of strategic sales and sales management, (pp. 539-570). 2011
Persistent link: https://www.econbiz.de/10008991444
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Coordinating marketing and sales in B2B organizations
Cespedes, Frank V. - In: Handbook of business-to-business marketing, (pp. 125-144). 2012
Persistent link: https://www.econbiz.de/10009500191
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The limitations of enterprise systems for marketers and salesmen
Ekman, Peter - In: Management and information technology : challenges for …, (pp. 65-82). 2012
Persistent link: https://www.econbiz.de/10009503335