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Guidelines in selling magazine advertising
Van, Karyl; Hahn, John - 1971
Persistent link: https://www.econbiz.de/10000555783
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Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Sandage, Charles Harold (contributor);  … - 1972
Persistent link: https://www.econbiz.de/10000627650
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Advertising and society
Brozen, Yale (ed.); Geneen, Harold S. (contributor) - 1974
Persistent link: https://www.econbiz.de/10000327963
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Advertising
Cohen, Dorothy - 1972
Persistent link: https://www.econbiz.de/10000674669
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Advertising and competition
Backman, Jules - 1967
Persistent link: https://www.econbiz.de/10000567769
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10000569205
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Werbung und Wettbewerb
Backman, Jules - 1971 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000051854
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The measurement of cumulative advertising effects
Palda, Kristian S. - 1964
Persistent link: https://www.econbiz.de/10000055703
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Advertising : mass communication in marketing
Kirkpatrick, Charles Atkinson - 1964 - 2. ed
Persistent link: https://www.econbiz.de/10002210494
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How many dollars for advertising
Frey, Albert Wesley - 1955
Persistent link: https://www.econbiz.de/10002162171