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Marketing for nonprofit organizations
Shapiro, Benson P. - In: Harvard business review : HBR 51 (1973) 5, pp. 123-132
Persistent link: https://www.econbiz.de/10002791645
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Price as a communicator of quality : an experiemnt
Shapiro, Benson P. - 1970
Persistent link: https://www.econbiz.de/10002791647
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Sales program management : formulation and implementation
Shapiro, Benson P. - 1977
Persistent link: https://www.econbiz.de/10004694165
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Managing marketing : text, cases, and readings
Bonoma, Thomas V. - 1984
Persistent link: https://www.econbiz.de/10000149314
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Markterfolge begünstigen Marketingträgheit
Bonoma, Thomas V. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1983) 3, pp. 15-21
Persistent link: https://www.econbiz.de/10003498931
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Auf der Suche nach dem wirklichen Käufer
Bonoma, Thomas V. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1984) 1, pp. 80-88
Persistent link: https://www.econbiz.de/10003498937
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Umstürzler am Werk
Bonoma, Thomas V. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1987) 2, pp. 109-113
Persistent link: https://www.econbiz.de/10003498940
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Wie man Marketingstrategien in die Praxis umsetz : Wirksame Realisierung verlangt Konzentration auf d. eigenen Stärken
Bonoma, Thomas V. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1985) 2, pp. 72-79
Persistent link: https://www.econbiz.de/10003498953
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Case research in marketing : opportunities, problems, and a process
Bonoma, Thomas V. - In: Journal of marketing research : JMR 22 (1985) 2, pp. 199-208
Persistent link: https://www.econbiz.de/10001944223
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Toward a social analysis of consumption : buyer-seller negotiations in context
Bonoma, Thomas V. - In: Consumer and industrial buying behavior, (pp. 345-353). 1977
Persistent link: https://www.econbiz.de/10001944248