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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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California management review
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41
Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
Saved in:
42
Aesthetic incongruity resolution
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 393-402
Persistent link: https://www.econbiz.de/10008988429
Saved in:
43
A mixed-methods approach for designing market-driven packaging
Metcalf, Lynn
;
Hess, Jeffrey S.
;
Danes, Jeffrey E.
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10009573216
Saved in:
44
The social utility of feature creep
Thompson, Debora V.
;
Norton, Michael I.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 555-565
Persistent link: https://www.econbiz.de/10009161348
Saved in:
45
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
46
More to form than meets the eye? : the impact of form and functional design on attitude towards new products
Lee, Sangwon
;
Pillai, Rajani Ganesh
- In:
Journal of managerial issues : JMI
25
(
2013
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10010358084
Saved in:
47
Cultural industries : product-market characteristics, management challenges and industry dynamics
Peltoniemi, Mirva
- In:
International journal of management reviews : IJMR
17
(
2015
)
1
,
pp. 41-68
Persistent link: https://www.econbiz.de/10011448518
Saved in:
48
Diversity and change of user driven innovation modes in companies
Hyysalo, Sampsa
;
Repo, Petteri
;
Timonen, Päivi
; …
- In:
International journal of innovation management
20
(
2016
)
2
,
pp. 1650023-1-33
Persistent link: https://www.econbiz.de/10011498688
Saved in:
49
Diffusion bringt keine neue Konfusion
Löber, Werner
- In:
Absatzwirtschaft
12
(
1969
)
13
,
pp. 7-18
Persistent link: https://www.econbiz.de/10002254860
Saved in:
50
Marketing és gazdaságos gyártmányfejlesztés : (Szerk. Gáspár István, ellenőrizte és a bev. írta Forgács Tibor)
Gáspár, István
-
1968
Persistent link: https://www.econbiz.de/10002269827
Saved in:
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