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Marketing management in action
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date (oldest first)
1
Marketing
in business
management
: text and readings
Shaw, Steven J.
;
Gittinger, C. McFerron
-
1963
Persistent link: https://www.econbiz.de/10002800624
Saved in:
2
Strategic market planning : problems and analytical approaches
Abell, Derek F.
;
Hammond, John S.
-
1979
Persistent link: https://www.econbiz.de/10000091537
Saved in:
3
Principles of
marketing
: the
management
view
Buskirk, Richard H.
-
1961
Persistent link: https://www.econbiz.de/10001967057
Saved in:
4
Modern
marketing
management
: an integrated approach
Mauser, Ferdinand F.
-
1961
Persistent link: https://www.econbiz.de/10002480097
Saved in:
5
Marketing
management
and administrative action
Britt, Steuart Henderson
(
contributor
); …
-
1968
-
Compl. rev. ed. internat. student ed
Persistent link: https://www.econbiz.de/10000575105
Saved in:
6
Managerial analysis in
marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
7
Modern
marketing
management
: selected readings
Lawrence, Raymond John
-
1971
Persistent link: https://www.econbiz.de/10000327968
Saved in:
8
Managerial
marketing
policies and decisions
Meloan, Taylor W.
(
compiler
); …
-
1970
Persistent link: https://www.econbiz.de/10001932753
Saved in:
9
Analysis and decision making : cases for
marketing
management
Mathews, H. Lee
;
Dolich, Ira J.
;
Wilson, David T.
-
1971
Persistent link: https://www.econbiz.de/10000674835
Saved in:
10
A managerial introduction to
marketing
Staudt, Thomas A.
;
Taylor, Donald A.
;
Bowersox, Donald J.
-
1976
-
3. ed.
Persistent link: https://www.econbiz.de/10013474862
Saved in:
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