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New approaches toward resistance to persuasion

Petrova, Petia K.; Cialdini, Robert B. - In: The SAGE handbook of social marketing, (pp. 107-122). 2011

Persistent link: https://www.econbiz.de/10009380690

Evidence on the effects of mandatory disclaimers in advertising

Green, Kesten C.; Armstrong, Jon Scott - 2012

Persistent link: https://www.econbiz.de/10009505618

My experience as Deputy Assistant Director for national advertising at the Federal Trade Commission

Eighmey, John - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 2, pp. 202-204

Persistent link: https://www.econbiz.de/10010439115

Deception by implication : a typology of truthful but misleading advertising and labeling claims

Hastak, Manoj; Mazis, Michael B. - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 2, pp. 157-167

Persistent link: https://www.econbiz.de/10009405032

Recognizing consumer issues in DTC pharmaceutical advertising

Stafford, Marla Royne; Myers, Susan D. - In: Journal of consumer affairs : official publication of … 42 (2008) 1, pp. 60-80

Persistent link: https://www.econbiz.de/10003751236

Consumer capitalism : politics, product markets, and firm strategy in France and Germany

Trumbull, Gunnar - 2006

The rise of consumer capitalism -- Consumption contested -- The organized consumer -- Consumer risk -- Consumer information -- Standards versus contracts -- Price and quality -- The consumer as citizen.

Persistent link: https://www.econbiz.de/10003182016

Consumer protection in countries of emerging markets : the example of Russia

Reich, Norbert - In: Journal of consumer policy : consumer issues in law, … 19 (1996) 1, pp. 1-43

Persistent link: https://www.econbiz.de/10001205154

New players for the old tobacco game: the Czech Republic and Romania : it's time to change the rules

Meyer, Susan - In: Northwestern journal of international law & business 17 (1996) 2, pp. 1057-1090

Persistent link: https://www.econbiz.de/10001221885

Policy perspectives over time : special issue on the FTC

In: Journal of public policy & marketing : JPP & M ; an … 7 (1988), pp. 1-137

Persistent link: https://www.econbiz.de/10001104710

The New Zealand Fair Trading Act of 1986 : deceptive advertising

Lysonski, Steven - In: Journal of consumer affairs : official publication of … 26 (1992) 1, pp. 177-199

Persistent link: https://www.econbiz.de/10001124804

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