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How advertisers can use learning theory : mass marketing requires mass communications
Kangun, Norman - In: Business horizons 11 (1968) 2, pp. 29-40
Persistent link: https://www.econbiz.de/10002182998
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Profits, planning and the advertising budget
Kay jr., William G. - In: Marketing communications 298 (1970) 6, pp. 54-59
Persistent link: https://www.econbiz.de/10002208699
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A case for test market experiments
Eskin, Gerald J. - In: Journal of advertising research 15 (1975) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10002125108
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Can industrial product publicity be measured?
Domin, William M.; Freymuller, Jack - In: Journal of marketing 29 (1965) 3, pp. 54-57
Persistent link: https://www.econbiz.de/10002132513
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How many dollars for advertising
Frey, Albert Wesley - 1955
Persistent link: https://www.econbiz.de/10002162171
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Concluding comments on the Schwerin analyses of advertising effectiveness
Fothergill, J. E.; Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 2 (1965) 4, pp. 413-414
Persistent link: https://www.econbiz.de/10002166626
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Customer services and promotions in supermarkets
Downie, Walter David - 1967
Persistent link: https://www.econbiz.de/10002082516
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1973 - 4. ed
Persistent link: https://www.econbiz.de/10002084898
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Timing of real estate advertizing
Draper, Jean E.; Hansen, Richard W.; Scott, Richard A. - In: Journal of advertising research 10 (1970) 6, pp. 21-24
Persistent link: https://www.econbiz.de/10002090270
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The role of advertising costs in the airline-industry
Kraft, Gerlad; Zwick, Charles J.; Oi, Walter Y. - In: Transportation economics : a conference of the …, (pp. 95-116). 1965
Persistent link: https://www.econbiz.de/10002254806