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Assessing the effectiveness of...
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Lechner, Michael
63
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44
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40
Wicker, Pamela
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29
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28
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28
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28
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26
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23
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18
Kim, Yu Kyoum
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Parent, Milena M.
18
Woratschek, Herbert
18
Zhang, James J.
18
Ziebarth, Nicolas R.
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Journal of sport management : the official journal of the North American Society of Sport Management
254
European Sport management quarterly : ESMQ
244
Sport management review
225
International journal of sport management and marketing : IJSMM
172
International journal of sports marketing & sponsorship
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Journal of sports economics
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29
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29
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NBER working paper series
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Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
27
Tourism management : research, policies, practice
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Springer eBook Collection
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Psychology & marketing
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International journal of advertising : the quarterly review of marketing communications
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NBER Working Paper
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Tourism economics : the business and finance of tourism and recreation
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Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
The business of sport management
19
Tourism management perspectives : TMP
19
IZA Discussion Paper
18
Sport and migration : borders, boundaries and crossings
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Faculty research series / Holy Cross, Economics and Accounting
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Journal of promotion management : JPM
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ECONIS (ZBW)
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RePEc
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BASE
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21
More effective
sports
s ponsorship - combining and integrating key resources and capabilities of international
sports
events and their major sponsors
Healy, Paul M.
;
Serafeim, George
-
2016
Persistent link: https://www.econbiz.de/10011873223
Saved in:
22
Media value methodology and global
sport
industries : football versus Formula One
Garcia-del-Barrio, Pedro
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 241-266
Persistent link: https://www.econbiz.de/10011884707
Saved in:
23
There goes my hero again :
sport
scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
Saved in:
24
Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina
;
Jahn, Steffen
;
Xie, Hu
;
Suh, Wang Suk
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
Saved in:
25
Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse
;
Madrigal, Robert
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
Saved in:
26
Determinants and consequences of the perceived social impact of a
sport
event
Inoue, Yuhei
;
Havard, Cody T.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
Saved in:
27
Owner or endoser? : investigating the effectiveness of celebrity owners of
sports
teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
28
Niche
sport
sponsorship
: providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
29
Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Kim, Koo Yul
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10012816108
Saved in:
30
The effects of
sponsorship
on the promotion of
sports
events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
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