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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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Marketing strategy and plans : systematic marketing management
Luck, David Johnson; Ferrell, O. C. - 1979
Persistent link: https://www.econbiz.de/10000053172
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Cases in marketing
Greer, Thomas V. - 1983 - 3. ed
Persistent link: https://www.econbiz.de/10000053196
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Management controls and marketing planning
Wilson, R. M. S. - 1979
Persistent link: https://www.econbiz.de/10000064218
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Salesmen in marketing strategy
Lyon, Leverett Samuel - 1978
Persistent link: https://www.econbiz.de/10000340087
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Cases in marketing management : issues for the 1990s
Hinkle, Charles L.; Johnston, Wesley J.; Lanigan, Esther F. - 1992 - 2nd ed
Persistent link: https://www.econbiz.de/10000340279
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Strategic market planning : problems and analytical approaches
Abell, Derek F.; Hammond, John S. - 1979
Persistent link: https://www.econbiz.de/10000091537
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Marketing strategy and management
Constantin, James A.; Evans, Rodney E.; Morris, Malcolm L. - 1976
Persistent link: https://www.econbiz.de/10000042159
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The retailers : a study in successful marketing and promotion
Ornstien, Edwin J. - 1976
Persistent link: https://www.econbiz.de/10000042192
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Marketing warfare
Ries, Al; Trout, Jack - 1986
Persistent link: https://www.econbiz.de/10000042959