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The evolution of price dispers...
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Shankar, Venkatesh
162
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90
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48
Pan, Xing
17
Varadarajan, Rajan
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11
Talukdar, Debabrata
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Luo, Lan
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ECONIS (ZBW)
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RePEc
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BASE
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Other ZBW resources
3
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51
Analysis of free gift card program effectiveness
Khouja, Moutaz
;
Pan, Jingming
;
Ratchford, Brian Thomas
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
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52
Who searches where? : a new car buyer study
Dehdashti, Yashar
;
Ratchford, Brian Thomas
;
Namin, Aidin
- In:
Journal of marketing analytics : JMA
6
(
2018
)
2
,
pp. 44-52
Persistent link: https://www.econbiz.de/10011889257
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53
Consumer search of multiple information sources and its impact on consumer price satisfaction
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchford, Brian Thomas
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 24-40
Persistent link: https://www.econbiz.de/10011777301
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54
Price-matching guarantees with endogenous consumer search
Jiang, Juncai
;
Kumar, Nanda
;
Ratchford, Brian Thomas
- In:
Management science : journal of the Institute for …
63
(
2017
)
10
,
pp. 3489-3513
Persistent link: https://www.econbiz.de/10011760520
Saved in:
55
An empirical analysis of demand variations and markdown policies for fashion retailers
Namin, Aidin
;
Ratchford, Brian Thomas
;
Soysal, Gonca P.
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 126-136
Persistent link: https://www.econbiz.de/10011743187
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56
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
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57
How the explosion of customer data has redefined interactive marketing
Moe, Wendy W.
;
Ratchford, Brian Thomas
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 1-2
Persistent link: https://www.econbiz.de/10011873124
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58
Dine-in or take-out : Modeling millennials’ cooking motivation and choice
Namin, Aidin
;
Ratchford, Brian Thomas
;
Saint Clair, …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012171895
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59
The unanticipated dynamics of promoting crowdfunding donation campaigns on social media
Dehdashti, Yashar
;
Namin, Aidin
;
Ratchford, Brian Thomas
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013397504
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60
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
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