Narrow search
Showing 31 - 40 of 228
Cover Image
Identifying environmental influences on brand choice decisions
Day, George S. - In: Behavioral and management science in marketing, (pp. 56-67). 1978
Persistent link: https://www.econbiz.de/10002061457
Cover Image
The product life cycle : analysis and applications issues
Day, George S. - In: Journal of marketing 45 (1981) 4, pp. 60-67
Persistent link: https://www.econbiz.de/10002061474
Cover Image
A strategic perspective on product planning
Day, George S. - In: Marketing management and strategy : a reader, (pp. 31-48). 1980
Persistent link: https://www.econbiz.de/10002061500
Cover Image
A strategic perspective on product planning
Day, George S. - In: Journal of contemporary business 4 (1975) 2, pp. 1-34
Persistent link: https://www.econbiz.de/10002061505
Cover Image
A strategic perspective on product planning
Day, George S. - In: Readings in the management of innovation, (pp. 253-272). 1982
Persistent link: https://www.econbiz.de/10002061512
Cover Image
Theories of attitute structure and change
Day, George S. - In: Consumer behavior : theoretical sources, (pp. 303-353). 1973
Persistent link: https://www.econbiz.de/10002061517
Cover Image
A two-dimensional concept of brand loyalty
Day, George S. - In: Journal of advertising research 9 (1969) 3, pp. 29-31,34-35
Persistent link: https://www.econbiz.de/10002061524
Cover Image
Using attitude change measures to evaluate new product introductions
Day, George S. - In: Journal of marketing research : JMR 7 (1970) 4, pp. 474-482
Persistent link: https://www.econbiz.de/10002061531
Cover Image
Diagnosing the product portfolio
Day, George S. - In: Strategic marketing : planning, implementation, and control, (pp. 264-280). 1984
Persistent link: https://www.econbiz.de/10002061762
Cover Image
Strategic market analysis definition : an integrated approach
Day, George S. - In: Strategic marketing : planning, implementation, and control, (pp. 344-365). 1984
Persistent link: https://www.econbiz.de/10002061768