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Birdwell, Al E. - In: The journal of business : B 41 (1968) 1, pp. 76-88

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Evans, Franklin B. - In: The journal of business : B 41 (1968) 4, pp. 445-459

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Evans, Franklin B.; Roberts, Harry V. - In: The journal of business : B 36 (1963) 2, pp. 242-249

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Evans, Franklin B. - In: The journal of business : B 32 (1959) 4, pp. 340-369

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Carter, Edward W.; Seegal, Herbert L.; Wright, James O. - 1961

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Chow, Gregory C. - 1957

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Ito, Rikuma - In: Journal of advertising research 7 (1967) 1, pp. 38-42

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Wärneryd, Karl Erik - 1957

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Cook, Victor J. - In: Journal of advertising research 7 (1967) 1, pp. 31-37

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Friend, Irwin; Adams, Gerard - In: Journal of the American Statistical Association : JASA 59 (1964), pp. 987-1005

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