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The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape
Yang, Kiseol (contributor) - 2015
Persistent link: https://www.econbiz.de/10011302396
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Online versus bricks-and-mortar retailing : a comparison of price, assortment and delivery time
Li, Zhaolin; Lu, Qiang; Talebian, Masoud - In: International journal of production research 53 (2015) 13, pp. 3823-3835
Persistent link: https://www.econbiz.de/10011302422
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Effects of e-commerce channel entry in a two-echelon supply chain : a comparative analysis of single- and dual-channel distribution systems
Lu, Qihui; Liu, Nan - In: International journal of production economics 165 (2015), pp. 100-111
Persistent link: https://www.econbiz.de/10011308362
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From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.; Kannan, P. K.; Inman, J. Jeffrey - In: Journal of retailing 91 (2015) 2, pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
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The hare and the tortoise : do earlier adopters of online channels purchase more?
Li, Jing; Konuş, Umut; Pauwels, Koen; Langerak, Fred - In: Journal of retailing 91 (2015) 2, pp. 289-308
Persistent link: https://www.econbiz.de/10011309673
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The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina; Campo, Katia; Breugelmans, Els; Lamey, Lien - In: Journal of retailing 91 (2015) 2, pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
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Competition between manufacturer's online customization channel and conventional retailer
Li, Gang; Huang, Fengfeng; Cheng, T. C. E.; Ji, Ping - In: IEEE transactions on engineering management : EM 62 (2015) 2, pp. 150-157
Persistent link: https://www.econbiz.de/10010528864
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Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping
Schramm-Klein, Hanna; Wagner, Gerhard - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10010385222
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Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang; Kannan, P. K. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
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Maximizing online bookings through a multi-channel-strategy : effects of interdependencies and networks
Beritelli, Pietro; Schegg, Roland - In: International journal of contemporary hospitality management 28 (2016) 1, pp. 68-88
Persistent link: https://www.econbiz.de/10011435688