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Why do stores drive online sales? : evidence of underlying mechanisms from a multichannel retailer

Kumar, Anuj; Mehra, Amit; Kumar, Subodha - In: Information systems research : ISR 30 (2019) 1, pp. 319-338

Persistent link: https://www.econbiz.de/10012038230

Multichannel strategy : the dominant approach in modern retailing

Stojković, Dragan; Lovreta, Stipe; Bogetić, Zoran - In: Economic annals 61 (2016) 209, pp. 105-127

Persistent link: https://www.econbiz.de/10011570257

Can brick-and-mortar retailers successfully become multichannel retailers?

Agnihotri, Arpita - In: Journal of marketing channels : ... distribution … 22 (2015) 1, pp. 62-73

Persistent link: https://www.econbiz.de/10010503347

Online MAP enforcement : evidence from a quasi-experiment

Israeli, Ayelet - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 710-732

Persistent link: https://www.econbiz.de/10011951224

Fashion shopping in multichannel retail : the role of technology in enhancing the customer experience

Blázquez, Marta - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 97-116

Persistent link: https://www.econbiz.de/10010391419

Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time

Avery, Jill; Steenburgh, Thomas J.; Deighton, John; … - In: Journal of marketing 76 (2012) 3, pp. 96-111

Persistent link: https://www.econbiz.de/10009778035

Environmental implications for online retailing

Carrillo, Janice E.; Vakharia, Asoo J.; Wang, Ruoxuan - In: European journal of operational research : EJOR 239 (2014) 3, pp. 744-755

Persistent link: https://www.econbiz.de/10010411518

Optimal advertising decisions for promoting retail and online channels in a dynamic framework

Sayadi, Mohammad Kazem; Makui, Ahmad - In: International transactions in operational research : … 21 (2014) 5, pp. 777-796

Persistent link: https://www.econbiz.de/10010413605

Variety of shopping modes : theoretical framework, pivotal factors, and managerial implications

Redondo, Ignacio; Charron, Jean-Philippe - In: Journal of business economics and management 24 (2023) 5, pp. 857-876

With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service, etc. Using a great variety of these...

Persistent link: https://www.econbiz.de/10014460384

The comparative performance of online referral channels in e-commerce

Duan, Wenjing; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 38 (2021) 3, pp. 828-854

Persistent link: https://www.econbiz.de/10012804178