Fenwick, Ian; Schellinck, D. A.; Kendall, K. W. - In: Marketing Science 2 (1983) 1, pp. 57-73
Psychographic, or life-style, analysis has proved useful in a wide variety of applications. However users have voiced concern about the reliability of the analysis and the reality of the segmentations it produces. As life-style items tend to be specific to individual applications and often have...