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Marketing

Beckman, Theodore N.; Davidson, William R. - 1967 - 8. ed

Persistent link: https://www.econbiz.de/10000674791

Models, measurement and marketing : a special project of the Market Research Council

Langhoff, Peter (contributor) - 1965

Persistent link: https://www.econbiz.de/10000674811

Theory in marketing

Cox, Reavis (contributor); Alderson, Wroe (contributor); … - 1964 - 1. print

Persistent link: https://www.econbiz.de/10000674815

Marketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings

1997

Persistent link: https://www.econbiz.de/10000677540

Marketing

Heidingsfield, Myron Samuel - 1968 - 2d ed., rev. and enl

Persistent link: https://www.econbiz.de/10000679620

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...