Narrow search
Showing 1 - 10 of 27
Cover Image
Responsible marketing in an expanded marketing concept
Beik, Leland L.; French, Warren A. - In: Views of marketing : a reader, (pp. 289-299). 1979
Persistent link: https://www.econbiz.de/10001894003
Cover Image
Marketing research and analysis
Brown, Lyndon O.; Beik, Leland L. - 1969 - 4. ed
Persistent link: https://www.econbiz.de/10001829951
Cover Image
Models and information : a synthesis
Beik, Leland L.; Redington, John T. - In: Rivista internazionale di scienze economiche e … 23 (1976) 5, pp. 447-461
Persistent link: https://www.econbiz.de/10001893951
Cover Image
Profitability analysis by market segments
Beik, Leland L.; Buzby, Stephen L. - In: Journal of marketing 37 (1973) 3, pp. 48-53
Persistent link: https://www.econbiz.de/10001893958
Cover Image
Profitability analysis by market segments
Beik, Leland L.; Buzby, Stephen L. - In: Readings in basic marketing, (pp. 337-346). 1978
Persistent link: https://www.econbiz.de/10001893970
Cover Image
Profitability analysis by market segments
Beik, Leland L.; Buzby, Stephen L. - In: Marketing management and strategy : a reader, (pp. 378-385). 1980
Persistent link: https://www.econbiz.de/10001893991
Cover Image
Market segmentation for fund raisers
Smith, Scott M.; Beik, Leland L. - In: Journal of the Academy of Marketing Science 10 (1982) 3, pp. 208-216
Persistent link: https://www.econbiz.de/10002820552
Cover Image
Shoppers' movements outside their local retail-area
Herrmann, Robert O.; Beik, Leland L. - In: Journal of marketing 32 (1968) 4, pp. 45-51
Persistent link: https://www.econbiz.de/10002765537
Cover Image
Marketing information : model and system
BEIK, LELAND L. - 1970
Persistent link: https://www.econbiz.de/10004342919
Cover Image
Practical segmentation : a fund raising example
BEIK, LELAND L. - 1978
Persistent link: https://www.econbiz.de/10004727257