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Ökonomische Werbemixplanung mi...
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493
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455
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441
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441
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408
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399
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394
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391
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385
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364
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357
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355
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340
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336
Frey, Bruno S.
332
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332
Broll, Udo
329
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325
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322
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318
Thisse, Jacques-François
318
Batabyal, Amitrajeet A.
314
Shavell, Steven
308
Tirole, Jean
305
Lambertini, Luca
299
Franses, Philip Hans
296
Härdle, Wolfgang
295
Artus, Patrick
293
Buiter, Willem H.
285
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283
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278
Devereux, Michael B.
271
Marjit, Sugata
268
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268
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266
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262
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1,678
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OLC EcoSci
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21
Zwischenbetriebliche Koordination von Losgrößen in Supply Chains
Völkl, Stefan
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013441286
Saved in:
22
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
23
Das Werbekündergesamt
Ehrhardt, Klaus
-
1962
Persistent link: https://www.econbiz.de/10000152701
Saved in:
24
Advertising media : creative planning in media selection
Brown, Lyndon O.
;
Lessler, Richard S.
;
Weilbacher, …
-
1957
Persistent link: https://www.econbiz.de/10000674733
Saved in:
25
Kaufkraft kennt keine Altersgrenze : ein kritischer Beitrag zur Werberelevanz von Alterszielgruppen
Müller, Dieter K.
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 291-298
Persistent link: https://www.econbiz.de/10003731127
Saved in:
26
Mediawerbung
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 45-66)
.
2009
Persistent link: https://www.econbiz.de/10003765977
Saved in:
27
Grundlagen und Methoden der Intermediaselektion
Schweiger, Günter
;
Dabic, Marina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 839-857)
.
2009
Persistent link: https://www.econbiz.de/10003766188
Saved in:
28
Entscheidungskriterien und Methoden der Intramediaselektion
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 859-889)
.
2009
Persistent link: https://www.econbiz.de/10003766191
Saved in:
29
Fashion marketing communications
Lea-Greenwood, Gaynor
- In:
Fashion marketing
,
(pp. 218-237)
.
2009
Persistent link: https://www.econbiz.de/10003766662
Saved in:
30
Werbewirkungskontrolle
Pepels, Werner
-
2008
Persistent link: https://www.econbiz.de/10003767434
Saved in:
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