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Correlates of buying behavior...
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Marktforschung
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Frank, Ronald E.
44
Massy, William F.
18
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8
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4
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4
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4
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3
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3
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1
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1
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Journal of marketing research : JMR
9
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3
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2
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2
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2
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2
Business and society review : a quarterly forum on the role of business in a free society
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Control of 'error' in market research data
1
Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
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Insights into consumer behavior
1
Journal of Advertising Research
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ECONIS (ZBW)
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Market segmentation research : findings and implications
Frank, Ronald E.
- In:
Applications of the sciences in marketing management
,
(pp. 39-68)
.
1968
Persistent link: https://www.econbiz.de/10003552318
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2
Brand choice as a probability process
Frank, Ronald E.
- In:
The journal of business : B
35
(
1962
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10002209568
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3
Is brand loyalty a useful basis for market segmentation?
Frank, Ronald E.
- In:
Journal of advertising research
7
(
1967
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10002209678
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4
Market segmentation
Frank, Ronald E.
;
Massy, William F.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050370
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5
An econometric approach to a marketing decision model
Frank, Ronald E.
;
Frank, Ronald Edward
;
Massy, William …
-
1971
Persistent link: https://www.econbiz.de/10000572082
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6
The importance of private labels in food retailing
Boyd, Harper W.
;
Frank, Ronald E.
- In:
Business horizons
9
(
1966
)
2
,
pp. 81-90
Persistent link: https://www.econbiz.de/10003500158
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7
Numerical taxonomy in marketing analysis: A review article
Frank, Ronald E.
;
Green, Paul E.
- In:
Market segmentation : concepts and applications
,
(pp. 399-422)
.
1972
Persistent link: https://www.econbiz.de/10003552320
Saved in:
8
Bias in multiple discriminant analysis
Frank, Ronald E.
;
Massy, William F.
;
Morrison, Donald G.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 250-258
Persistent link: https://www.econbiz.de/10002209555
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9
Computer programs for the analysis of consumer panel data
Frank, Ronald E.
;
Massy, William F.
- In:
Journal of marketing research : JMR
5
(
1968
)
2
,
pp. 210-217
Persistent link: https://www.econbiz.de/10002209579
Saved in:
10
Correlates of grocery product consumption rates
Frank, Ronald E.
;
Massy, William F.
;
Boyd, Harper W.
- In:
Journal of marketing research : JMR
4
(
1967
)
2
,
pp. 184-190
Persistent link: https://www.econbiz.de/10002209604
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