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Guidelines in selling magazine advertising
Van, Karyl; Hahn, John - 1971
Persistent link: https://www.econbiz.de/10000555783
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Advertising management : Cases and concepts
Patti, Charles H.; Murphy, John H. - 1978
Persistent link: https://www.econbiz.de/10000558917
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Twenty-five years of antitrust : annual lectures delivered before the Assembly of the Bar of the City of New York
Handler, Milton - 1973
Persistent link: https://www.econbiz.de/10000625812
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Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Sandage, Charles Harold (contributor);  … - 1972
Persistent link: https://www.econbiz.de/10000627650
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Advertising and society
Brozen, Yale (ed.); Geneen, Harold S. (contributor) - 1974
Persistent link: https://www.econbiz.de/10000327963
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Advertising
Cohen, Dorothy - 1972
Persistent link: https://www.econbiz.de/10000674669
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Advertising and competition
Backman, Jules - 1967
Persistent link: https://www.econbiz.de/10000567769
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10000569205
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Advertising, sales response functions
Rao, Ambar G.; Miller, Peter B. - In: Journal of advertising research 15 (1975) 2, pp. 7-15
Persistent link: https://www.econbiz.de/10002682340
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The impact of scale and media mix on advertising agency costs
Schmalensee, Richard - In: The journal of business : B 56 (1983) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10002785189