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Understanding the Arab consumer : a growing middle class that yearns for progress and modernity has no interest in abandoning its religious traditions

Mahajan, Vijay - In: Harvard business review : HBR 91 (2013) 5, pp. 128-133

Persistent link: https://www.econbiz.de/10009740745

La microfinance en Inde : croissance, crise et avenir

Mahajan, Vijay; Navin, T. - In: Revue d'économie financière : revue trimestrielle de … 107 (2012), pp. 221-240

Persistent link: https://www.econbiz.de/10009656701

Dynamics and peer effects of brand revenue in college sports

Liu, Zhuping; Duan, Jason A.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 756-771

Persistent link: https://www.econbiz.de/10012494714

Cross-platform spillover effects in consumption of viral content : a quasi-experimental analysis using synthetic controls

Krijestorac, Haris; Garg, Rajiv; Mahajan, Vijay - In: Information systems research : ISR 31 (2020) 2, pp. 449-472

Persistent link: https://www.econbiz.de/10012295011

Sustainable livelihoods for the North East region : GDP aka Green and digital prosperity

Mahajan, Vijay; Rahman, Farah - In: The Indian journal of economics 96 (2016) 383, pp. 783-795

Persistent link: https://www.econbiz.de/10011723297

Values that shape marketing decisions : influence of chief executive officers' political ideologies on innovation propensity, shareholder value, and risk

Kashmiri, Saim; Mahajan, Vijay - In: Journal of marketing research : JMR 54 (2017) 2, pp. 260-278

Persistent link: https://www.econbiz.de/10011697356

Rise of rural consumers in developing countries : harvesting 3 billion aspirations

Mahajan, Vijay - 2016

The rural consumer opportunity -- Planting the seeds of prosperity in the rural world -- The influence of religion in the emerging rural world -- Growing consumers in emerging rural markets -- Plowing new routes to rural markets -- Seeding innovation and prosperity through technology --...