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Schwerpunktthema: Aktuelle Probleme der Absatzwirtschaft
2008
Persistent link: https://www.econbiz.de/10003720052
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Handbook of pricing research in marketing
Rao, Vithala R. (ed.) - 2009
Persistent link: https://www.econbiz.de/10003707380
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Marketing without advertising
Phillips, Michael; Rasberry, Salli - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10003597325
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Praxisorientiertes Marketing : Grundlagen, Instrumente, Fallbeispiele
Kreutzer, Ralf T. - 2008 - 2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003583040
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Buying market share : agency problem or predatory pricing?
Thomas, Christopher R. (contributor);  … - In: Review of law and economics : publ. in cooperation with … 2 (2006) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10003558401
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Coordinating pricing and inventory decisions under reference price effects
Urban, Timothy L. - In: International journal of manufacturing technology and … 13 (2008) 1, pp. 78-94
Persistent link: https://www.econbiz.de/10003633013
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Introduction to marketing management : text and cases
Rewoldt, Stewart H.; Scott, James D.; Warshaw, Martin R. - 1969
Persistent link: https://www.econbiz.de/10003152472
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Readings in modern marketing
Quelch, John A. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003152688
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Readings : marketing and society
Gist, Ronald R. (contributor) - 1971
Persistent link: https://www.econbiz.de/10003238300