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Introduction to marketing management : text and cases
Rewoldt, Stewart H.; Scott, James D.; Warshaw, Martin R. - 1969
Persistent link: https://www.econbiz.de/10003152472
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Readings in modern marketing
Quelch, John A. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003152688
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Value-for-money and local government services pricing : the marketing perspective
Robson, Matthew; Pitt, Leyland F.; Nel, Deon - In: The journal of contemporary issues in business and … 5 (1999) 2, pp. 41-45
Persistent link: https://www.econbiz.de/10003181501
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Optimal and near optimal price and advertising strategies for finite and infinite horizons
Welam, Ulf Peter - In: Management science : journal of the Institute for … 28 (1982) 11, pp. 1313-1327
Persistent link: https://www.econbiz.de/10002993581
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Temporary price reductions as an element of marketing strategy
Hinkle, Charles L. - 1964
Persistent link: https://www.econbiz.de/10002844555
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Pre-launch
Jamieson, David W. - In: Practicing organization development : a guide for …, (pp. 238-270). 2005
Persistent link: https://www.econbiz.de/10002861458
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Marketing and investment policies of duopolists in a growing industry : final vers. 1982
Thépot, Jacques - In: Journal of economic dynamics & control 5 (1983) 4, pp. 387-404
Persistent link: https://www.econbiz.de/10002902256
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The impact of display with price reduction on sales volume and profitability of supermarket products
Chevalier, Michel Marie - 1974
Persistent link: https://www.econbiz.de/10001994491
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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10002413673
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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1971 - 4. ed
Persistent link: https://www.econbiz.de/10002413685