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Integrating brand, retailer and end-customer perspectives
Glynn, Mark S. - In: Marketing theory 9 (2009) 1, pp. 137-140
Persistent link: https://www.econbiz.de/10003826413
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Fehler des Quellengedächtnisses : theoretische Grundlagen und empirische Erkenntnisse
Schnitzer, Tobias - 2008
Persistent link: https://www.econbiz.de/10003722642
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Methodische Probleme bei der Realisation eines Einstellungsmodelles
Freitag, D. E. - In: Jahrbuch der Absatz- und Verbrauchsforschung 19 (1973) 2, pp. 157-182
Persistent link: https://www.econbiz.de/10002218536
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An exploratory study on the influence of country of origin on the product images of persons from selected countries
Krishnakumar, Parameswar - 1974
Persistent link: https://www.econbiz.de/10002254673
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A comparison of three models of brand choice
Jones, J. Morgan - In: Journal of marketing research : JMR 7 (1970) 4, pp. 466-473
Persistent link: https://www.econbiz.de/10003174636
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A composite heterogenous model for brand choice behavior
Jones, J. Morgan - In: Management science : journal of the Institute of … 19 (1973) 5, pp. 499-509
Persistent link: https://www.econbiz.de/10003174643
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A dual-effects of brand choice
Jones, J. Morgan - In: Journal of marketing research : JMR 7 (1970) 4, pp. 450-464
Persistent link: https://www.econbiz.de/10003174650
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A non-stationary probability diffusion model of consumer brand choice behavior
Jones III., John Morgan - 1969
Persistent link: https://www.econbiz.de/10003175224
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Measurement of multidimensional brand loyalty of a consumer
Sheth, Jagdish N. - In: Journal of marketing research : JMR 7 (1970) 3, pp. 348-354
Persistent link: https://www.econbiz.de/10002824920
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Produktspezifische Markentreue von Konsumenten : eine empirische Studie
Weinberg, Peter - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 28 (1976) 5, pp. 276-297
Persistent link: https://www.econbiz.de/10002985883