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A Contingency Model of Export Entry Mode Performance
Wilkinson, Ian; Nguyen, Van - 2008
A contingency theory of export mode performance is developed based on transaction cost analysis as well as production cost theory and the temporal nature of exchange relations. This is tested using the results of a nationwide survey of Australian manufacturers export entry modes. The Heckman two...
Persistent link: https://www.econbiz.de/10014087485
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First-mover advantages and innovation success : a contingency approach
Chavez, Daniel Eduardo; Chen, Haipeng - In: The journal of business & industrial marketing 37 (2022) 6, pp. 1169-1181
Persistent link: https://www.econbiz.de/10013400004
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The impact of aligning business, IT, and marketing strategies on firm performance
Al-Surmi, Abdulrahman; Cao, Guangming; Duan, Yanqing - In: Industrial marketing management : the international … 84 (2020), pp. 39-49
Persistent link: https://www.econbiz.de/10012162452
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Hotel property performance : the role of strategic management accounting
Turner, Michael J.; Way, Sean A.; Hodari, Demian; … - In: International journal of hospitality management 63 (2017), pp. 33-43
Persistent link: https://www.econbiz.de/10011705761
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Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness
Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M. - In: Industrial marketing management : the international … 39 (2010) 4, pp. 551-559
Persistent link: https://www.econbiz.de/10003983983
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Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron; Sok, Phyra - In: Journal of strategic marketing 20 (2012) 4, pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
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Trick or treat? : an examination of marketing relationship in a nondeceptive counterfeit market
Xiao, Sarah Hong; Nicholson, Michael - In: Consumer behavior analysis : (a) rational approach to …, (pp. 198-221). 2013
Persistent link: https://www.econbiz.de/10009740348
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Marktorientierung und Innovationsorientierung : Konzeption, Erfolgsauswirkungen und Typologisierung
Reichmann, Rahel - 2010
Persistent link: https://www.econbiz.de/10008990315
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Environmental uncertainty and forward integration in marketing : theory and meta-analysis
Cadeaux, Jack; Ng, Adrian - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 5-30
Persistent link: https://www.econbiz.de/10009514328