of religious consumer society. It integrates and systematizes contributions from economics of religion, marketing, and … adaptations (quality expectations, religious shopping, syncretism) and organizational responses (marketing and branding strategies … to speak of shopping and consuming as the "new religions" of Western societies, and (3) religious marketing and branding …

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …