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The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang; Rha, Hye-Su; Burt, Steven - In: Journal of retailing and consumer services 22 (2015), pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
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Marketing mix elements influencing brand attitude strength : Global vs. domestic SPA brands
Kim, Eun Young; Park, Kyungae - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 263-281
Persistent link: https://www.econbiz.de/10010408106
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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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The effect of brand experience on brand love through brand trust, satisfaction, and identification
Kim, Min Suk; Jeong, Gap Yeon - In: Journal of international trade & commerce 15 (2019) 5, pp. 205-225
Persistent link: https://www.econbiz.de/10012546791
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Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung; Lee, Minyoung; Park, Eunil; Pobil, Angel … - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
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Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying; Hackley, Christopher E. - In: Qualitative market research : an international journal 16 (2013) 4, pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
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Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho; Kim, Min-Seong; Holland, Stephen; … - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
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Nation branding as a market-shaping strategy : a study on South Korean products in Vietnam
Nguyen, Arthur; Özçaglar-Toulouse, Nil - In: Journal of business research : JBR 122 (2021), pp. 131-144
Persistent link: https://www.econbiz.de/10012420351
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The application of categorization and stereotype content theories to country of origin image : Vietnamese perceptions towards Korean wave brands
Lee, Hyeri; Chae, Myung-Su; Lew, Yong Kyu - In: Asia Pacific business review 26 (2020) 3, pp. 336-361
Persistent link: https://www.econbiz.de/10012258812