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Marketing communications : eng...
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Marketing
28
Kommunikation
12
Communication
8
Kommunikationsstrategie
8
Unternehmen
8
Kommunikationsmodell
7
Marketing management
6
Marketingmanagement
6
Communication in marketing
4
Marketing theory
4
Marketingtheorie
4
Advertising
3
Brand management
3
Markenführung
3
USA
3
United States
3
Werbung
3
Business-to-Business-Marketing
2
Corporate image
2
Distribution channel
2
Kommunikationspolitik
2
Lehrbuch
2
Marktkommunikation
2
Public relations
2
Sales promotion
2
Sales-promotion
2
Strategy
2
Vertriebsweg
2
Advertising.
1
Aerospace industry
1
B-to-B-Marketing
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Branding (Marketing)
1
Business-to-business marketing
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Consumer behaviour
1
Customer relations
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Electronic mail
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10
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11
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research-article
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Language
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English
38
Undetermined
4
German
2
Author
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Fill, Chris
44
Baines, Paul
9
Page, Kelly
5
Cruz, Danilo
3
Hughes, Graham
3
Rosengren, Sara
3
Antonetti, Paolo
2
Fill, Karen E.
2
Markwick, Nigel
2
McKee, Scot
2
Turnbull, Sarah
2
Antonetti, Paoli
1
De Francesco, Scott
1
Hughes, Graham.
1
Mullins, Laurie
1
Roper, Stuart
1
Visser, Elke
1
van Riel, Cees B.M.
1
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Chartered Institute of Marketing
1
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Marketing intelligence & planning
2
The marketing review
2
CIM coursebook
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Industrial and Commercial Training
1
Management Decision
1
Marketing Intelligence & Planning
1
Marketing communication : new approaches, technologies, and styles
1
Wi - Wirtschaft / Marketing
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Source
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ECONIS (ZBW)
21
USB Cologne (EcoSocSci)
15
OLC EcoSci
4
Other ZBW resources
4
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Marketing communications : interactivity, communities and content
Fill, Chris
-
2009
-
5th ed.
Persistent link: https://www.econbiz.de/10003767204
Saved in:
2
Essentials of marketing communications
Fill, Chris
-
2011
Persistent link: https://www.econbiz.de/10009126747
Saved in:
3
Simply marketing communications
Fill, Chris
-
2006
-
1st publ.
Persistent link: https://www.econbiz.de/10003294882
Saved in:
4
Recent developments in below-the-line marketing communications
Fill, Chris
- In:
Marketing communication : new approaches, technologies, …
,
(pp. 154-174)
.
2005
Persistent link: https://www.econbiz.de/10003247661
Saved in:
5
Marketing-Kommunikation : Konzepte und Strategien
Fill, Chris
-
2001
-
2. Aufl.
Persistent link: https://www.econbiz.de/10001624424
Saved in:
6
Marketing communications : contexts, strategies and applications
Fill, Chris
-
2002
-
3rd ed
Persistent link: https://www.econbiz.de/10001586024
Saved in:
7
Marketing communications : frameworks, theories and applications
Fill, Chris
-
1995
Persistent link: https://www.econbiz.de/10004313326
Saved in:
8
Marketing communications : contexts, contents and strategies
Fill, Chris
-
1999
-
2. ed.
Persistent link: https://www.econbiz.de/10004342495
Saved in:
9
Marketing-Kommunikation : Konzepte und Strategien
Fill, Chris
-
2001
-
2. Aufl.
Persistent link: https://www.econbiz.de/10004764972
Saved in:
10
Marketing communications : contexts, strategies and applications
Fill, Chris
-
2002
-
3. ed.
Persistent link: https://www.econbiz.de/10004775439
Saved in:
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