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A study of communication in ad...
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Werbungsbetrieb
582
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216
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156
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105
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51
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47
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37
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36
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25
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20
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20
Großbritannien
19
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17
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16
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15
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13
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13
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13
Marketing
12
Wettbewerbsbeschränkung
12
Internet marketing
11
Online-Marketing
11
Preisgestaltung
11
Theorie
11
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11
Produktgestaltung
10
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10
Absatz
9
Markenartikel
9
Marktpsychologie
9
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9
Consumer behaviour
8
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8
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8
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8
Einzelhandelsbetrieb
7
Werbung Gemeinschaftswerbung
7
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6
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5
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5
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8
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Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Bogart, Leo
5
Ray, Michael L.
5
Woodside, Arch G.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Fryburger, Vernon
4
Lambin, Jean-Jacques
4
Rehorn, Jörg
4
Sandage, Charles Harold
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
Winer, Russell S.
4
Aaker, David A.
3
Arndt, Johan
3
Backman, Jules
3
Broadbent, Simon
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Cohen, Dorothy
3
Comanor, William S.
3
Dunn, S. Watson
3
Ehrenberg, A. S. C.
3
Gatty, Ronald
3
Grass, Robert C.
3
Hermanns, Arnold
3
Houston, Franklin S.
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Metwally, M. M.
3
Molkenthin, Jürgen
3
Palda, Kristian S.
3
Picconi, Mario J.
3
Sawyer, Alan G.
3
Sheth, Jagdish N.
3
Simon, Julian L.
3
Strong, Edward C.
3
Wallace, Wallace H.
3
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Institute of Practitioners in Advertising
3
Advertising Research Foundation report
2
American Management Association
2
American Marketing Association
2
Anheuser-Busch, Inc.
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company GmbH
1
American Enterprise Institute for Public Policy Research
1
American association of Advertising Agencies
1
Association Nationale Advertisers
1
Association of the Bar of the City of New York
1
Bristol-Myers
1
British Poster Advertising Association
1
Committee on Advertising
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Economists Advisory Group
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Gruner + Jahr AG & Co, Marketing Service
1
Hochschule für Welthandel in Wien
1
I. P. A.
1
Industriens utredningsinstitut <Stockholm>
1
Infratest-Forschung GmbH und Co. KG
1
Institute of Practitioners in Advertising <London>
1
Internationaler Kongreß über Werbung als Forschungsgebiet und Lehrfach der Hochschulen <1966, Köln>
1
London Press Exchange Limited
1
Magazine Marketing Service
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
Progressive Grocer Magazine
1
Research Department, Batten, Barton, Durstine and Osborn, inc.
1
Seminar on "Below-the-Line Activities"
1
Seminar on "Translating Advanced Advertising Theories into Research Reality"
1
Seminar on the Business of Advertising <1978, Barcelona>
1
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Journal of advertising research
89
Journal of marketing research : JMR
37
Journal of marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
18
The journal of business : B
16
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
16
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
13
Absatzwirtschaft
11
Jahrbuch der Absatz- und Verbrauchsforschung
9
Markenartikel : das Magazin für Markenführung
8
Harvard business review : HBR
7
The journal of industrial economics
7
The review of economics and statistics
7
Decision sciences : DS
6
Operations research
6
Sloan management review
6
Southern economic journal
6
Abhandlungen zur Werbewissenschaft und Werbepraxis
5
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Journal of the Market Research Society : JMRS
4
Management information : a quantitative accent
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
4
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Research for marketing : RfM
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Behavioral and management science in marketing
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
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ECONIS (ZBW)
726
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1
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726
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1
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Sandage, Charles Harold
(
contributor
); …
-
1972
Persistent link: https://www.econbiz.de/10000627650
Saved in:
2
Readings in advertising and promotion strategy
Barban, Arnold M.
(
compiler
); …
-
1968
-
1. print
Persistent link: https://www.econbiz.de/10000568359
Saved in:
3
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1968
-
3. ed
Persistent link: https://www.econbiz.de/10000569205
Saved in:
4
Advertising theory and practice
Sandage, C. H.
;
Fryburger, Vernon
;
Rotzoll, Kim B.
-
1979
-
10. ed.
Persistent link: https://www.econbiz.de/10000051864
Saved in:
5
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
6
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
7
Options in campaign evaluation
Langhoff, Peter
- In:
Journal of advertising research
7
(
1967
)
4
,
pp. 41-47
Persistent link: https://www.econbiz.de/10002264825
Saved in:
8
Advertising theory and practice
Sandage, Charles Harold
;
Fryburger, Vernon
-
1971
-
8. ed
Persistent link: https://www.econbiz.de/10002788745
Saved in:
9
The effects of repetition in advertising : a field experiment
Strong, Edward Carpenter
-
1972
Persistent link: https://www.econbiz.de/10002896774
Saved in:
10
A microeconometric investigation of the firm's advertising decision
Picconi, Mario J.
-
1974
Persistent link: https://www.econbiz.de/10002641942
Saved in:
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