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MUMP, Multidimensional Unfoldi...
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
7
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21
Identifying competitive product-market boundaries : strategic and analytical issues
Day, George S.
;
Shocker, Allan D.
-
1976
Persistent link: https://www.econbiz.de/10004091803
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22
Goal-Derived Categories and the Antecedents of Across-Category Consideration
Ratneshwar, S.
;
Pechmann, Cornelia
;
Shocker, Allan D.
- In:
Journal of consumer research : JCR ; an …
23
(
1996
)
3
,
pp. 240-250
Persistent link: https://www.econbiz.de/10006677698
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23
Composite Branding Alliances: An Investigation of Extension and Feedback Effects
Park, C.Whan
;
Jun, Sung Youl
;
Shocker, Allan D.
- In:
Journal of marketing research : JMR
33
(
1996
)
4
,
pp. 453-466
Persistent link: https://www.econbiz.de/10006678312
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24
Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue
Shocker, Allan D.
;
Srivastava, Rajendra K.
;
Ruekert, …
- In:
Journal of marketing research : JMR
31
(
1994
)
2
,
pp. 149-158
Persistent link: https://www.econbiz.de/10006687061
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25
Product Complements and Substitutes in the Real World: The Relevance of "Other Products"
Shocker, Allan D.
;
Bayus, Barry L.
;
Kim, Namwoon
- In:
Journal of marketing
68
(
2004
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10005929509
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26
Economic impact of marketing alliances on shareholders' wealth
Ho, Foo-Nin
;
Shocker, Allan D.
;
Yip, Yewmun
- In:
Managerial finance
36
(
2010
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10008418153
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27
Economic impact of marketing alliances on shareholders' wealth
Ho, Foo-Nin
;
Shocker, Allan D.
;
Yip, Yewmun
- In:
Managerial finance
36
(
2010
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10008762728
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28
Brand equity : a perspective on its meaning and measurement
Srivastava, Rajendra K.
;
Shocker, Allan D.
-
1991
Persistent link: https://www.econbiz.de/10004176858
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29
A Marketer's View of Competition and Antitrust
Shocker, Allan D.
- In:
The antitrust bulletin : the journal of American and …
52
(
2007
)
1
,
pp. 95
Persistent link: https://www.econbiz.de/10007760913
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30
A conjunctive-compensatory approach to the self-explication of multiattributed preferences
Srinivasan, V.
- In:
Decision sciences : DS
19
(
1988
)
2
,
pp. 295-305
Persistent link: https://www.econbiz.de/10001061761
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