Purpose – This paper aims to explore the way in which Chinese consumers integrate both global culture and local culture through the change of intergenerational residence in urban China. Design/methodology/approach – Data were collected by semi‐structured interviews of 15 families from...

Argues that, although researchers have studied several aspects of brands which may affect consumer purchasing processes, one significant characteristic of many brands ‐ the origin cues that they contain ‐ has received little or no attention. Reviews current research in the...

This case describes the situation surrounding the entrance of Starbucks International Coffee into the Kuwait marketplace. It requires students to consider relevant small business and entrepreneurship issues in determining an appropriate response. These issues include: international joint...

Investigates the effect of five company‐specific independent variables on the decision of professional business service franchisors to internationalize their operations. A model using resource‐based theories and agency theories for its theoretical foundation is developed and tested. The...

Purpose – The purpose of this paper was to examine psychological variables of young Chinese to determine their impact on identification with global consumer culture, attitudes toward global and USA brands and intention to buy USA brands. The independent or psychological variables examined were...

Purpose – This paper aims to analyze recent debates about outsourcing in the USA, using examples from IT sector, especially in the context of India. Design/methodology/approach – The paper is a critical commentary and uses methods based in rhetorical criticism. Findings – The author argues...