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The impact of scale and media mix on advertising agency costs
Schmalensee, Richard - In: The journal of business : B 56 (1983) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
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The measurement of cumulative advertising effects
Palda, Kristian S. - 1964
Persistent link: https://www.econbiz.de/10000055703
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Advertising management
Boyd, Harper W. (ed.); Newman, Joseph W. (contributor) - 1965
Persistent link: https://www.econbiz.de/10000056133
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A comparison of models of marketing investment in the firm
Elliott, J. W. - In: The quarterly review of economics and business : … 11 (1971) 1, pp. 53-70
Persistent link: https://www.econbiz.de/10002112026
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Advertising and concentration : more on tests of the Kaldor hypothesis
Ekelund jr., Robert B.; Gramm, William P. - In: The antitrust bulletin : the journal of American and … 16 (1971) 1, pp. 105-109
Persistent link: https://www.econbiz.de/10002116458
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Advertising and concentration : some new evidence
Ekelund jr., Robert B.; Gramm, William P. - In: The antitrust bulletin : the journal of American and … 15 (1970), pp. 243-249
Persistent link: https://www.econbiz.de/10002116461
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Advertising : mass communication in marketing
Kirkpatrick, Charles Atkinson - 1964 - 2. ed
Persistent link: https://www.econbiz.de/10002210494
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Patterns of media-audience accumulation
Keller, Paul - In: Journal of marketing 30 (1966) 2, pp. 32-37
Persistent link: https://www.econbiz.de/10002224067
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How should advertising and sales promotion funds be allocated?
Fulmer, Robert M. - In: Journal of marketing 31 (1967) 4,1, pp. 8-11
Persistent link: https://www.econbiz.de/10002179849
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How advertisers can use learning theory : mass marketing requires mass communications
Kangun, Norman - In: Business horizons 11 (1968) 2, pp. 29-40
Persistent link: https://www.econbiz.de/10002182998