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Consumer's attitude to receive and response to SMS advertising

Mahdi Shadkam - In: International journal of business information systems : … 24 (2017) 1, pp. 69-90

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Students' attitude to the marketing communications : cross-cultural aspects

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Public relation based model of integrated marketing communications

Naumovska, Ljupka; Blazeska, Daliborka - In: UTMS journal of economics / University of Tourism and … 7 (2016) 2, pp. 175-186

environment. The most implemented tool for marketing communications – advertising, is losing its power for effective … communications; customers are becoming over-advertised and resistant to traditional advertising stimuli. Advertising, as one …, emphasizing the role of other elements but advertising, with more personalized and interactive functions. One method for …

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The effect of social media and advertising activities on affiliate marketing

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Virtual reality in marketing communication : the impact on the message, technology and offer perception - empirical study

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Advertising message strategy analysis for award-winning digital ads

Yfantidou, Ioanna; Riskos, Kyriakos; Tsourvakas, George - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 340-355

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Integrating social media within an integrated marketing communication decision-making framework

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How consumers' media usage creates synergy in advertising campaigns

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Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context

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Innovations in communication and advertising : a perspective from small firms in southern Brazil

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